Success Stories

OCEAN BRANDS - OCEANS / GOLD SEAL Canned Seafood

Background:

  • Client developed a significant NEW strategy centered around a dual brand role
  • Oceans "feel good and fueled" - a 1st to market media supported sustainability focus
  • Gold Seal "make life easy" - convenience of application with ie - Innovative No Drain Tuna
  • Full Media support and endorsed

A.S. May Impact:

  • NEW to the Market in 2017 - SUSTAINABILITY for fishing practices well received by the trade
  • Oceans has made a significant development  in the category to be aligned with the trade
  • WE LOOK FORWARD TO UPDATE SALES SUCCESS and CATEGORY IMPACT FOR OUR CUSTOMERS

HORMEL FOODS - SPAM Luncheon Meat

HORMEL FOODS - SPAM logo

Background:

  • Iconic Brand with a tremendous history both with worldwide awareness
  • Collaborative with Spam Brand Mgr we learned in 2001 the Asian consumers'  affinity towards the brand
  • Presented fact based export information to Retailers & Asian distributors recognizing as an emerging consumer

A.S. May Impact:

  • In 2016 Total Spam tonnage sales were +17% - out pacing a $20 M National Market at +2 %
  • Asian Retailers and Distributors ALONE grew at + 35% and accounted for 30% of total Spam Sales

HORMEL FOODS - STAGG CHILI

HORMEL FOODS Stagg Chilli logo

Background:

  • New Premium Brand to Category in 1998 - A true Category rejuvenator
  • We walked NEW Merchant through the role of Stagg asking for the right promotional fit
  • Merchant responded  "You get the demos and I will secure a FULL back end"

A.S. May Impact:

  • 6,000 case order for 30 store chain that created  amazing consumer trial
  • All divisions and competitors  began to take note and promote Stagg Chili - never been done
  • In 2016 - Nationally Stagg Chili is a  * $13 M Brand with a 67  $ share 
  • * Source ACN - 52 Weeks Dec 2016

JACK LINKS - BEEF JERKY

JACK LINKS logo

Background:

  • Relatively New Category to Canada and the Grocery trade in 2002
  • We gained listings with all Majors speaking to the role of:
    • penny profit
    • protein snack to re-position as a healthier alternative in the Snack section

A.S. May Impact:

  • In 2016 Accounts participate in a  * $83M   National Category and a 59% increase in $ share
  • *Source ACN - 52 Weeks NOV  2016

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Latest News

Greenpeace Report 2017 – Tuna Sustainability

BIG News – Greenpeace recently released the 2017 Tuna Ranking. They have ranked 16 Tuna companies based on their current sustainability practices.  Ocean’s has been ranked 4th and in the green zone! Check out all 16 companies ranked by clicking on the link below… Click to see Greenpeace Tuna Ranking.

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