Success Stories

OCEAN BRANDS - OCEANS / GOLD SEAL Canned Seafood

The Background :

  • Client developed a significant NEW strategy centered around a dual brand role
  • Oceans “feel good and fueled” – a 1st to market media supported sustainability focus
  • Gold Seal “make life easy” – convenience of application with  ie – Innovative No Drain Tuna
  • Full Media  support and endorsed

The Impact:

  • NEW to the Market in 2017 – SUSTAINABILITY for fishing practices well received by the trade
  • Oceans has made a significant development in the category to be aligned with the trade

HORMEL FOODS - SPAM Luncheon Meat

The Background:

  • Iconic Brand with a tremendous history both with worldwide awareness
  • Collaborative with Spam Brand Manager and learned in 2001 the Asian consumers’  affinity towards the brand
  • Presented fact based export information to Retailers & Asian distributors recognizing as an emerging consumer

The Impact:

  • In 2016 – Total Spam tonnage sales were +17% – out pacing a $20 M National Market at +2 %
  • Asian Retailers and Distributors ALONE grew at + 35% and accounted for 30% of total Spam Sale

HORMEL FOODS - STAGG CHILI

The Background :

  • New Premium Brand to Category in 1998 – A true Category rejuvenator
  • We walked NEW Merchant through the role of Stagg asking for the right promotional fit
  • Merchant responded  “You get the demos and I will secure a FULL back end

The Impact:

  • 6,000 case order for 30  store chain that created amazing consumer trial
  • All divisions and competitors  began to take note and promote Stagg Chili – never been done
  • In 2016 – Nationally Stagg Chili is a  * $13 M Brand with a 67  $ share 

* Source ACN – 52 Weeks Dec 2016

JACK LINKS - BEEF JERKY

The Background:

  • Relatively New Category to Canada and the Grocery trade in  2002
  • We gained listings with all Majors speaking to the role of:
    • penny profit
    • protein snack to re-position as a healthier alternative in the Snack section

The Impact:

  • In  2016 – Accounts participate in a  *$83M National Category and a 59% $ share

*Source ACN – 52 Weeks NOV  2016

See How A.S. May Can Help You.