The Value of Having Retail Coverage
The importance of Distribution and Promotional Execution is vital to any company. There are many elements that can affect the results. The role of Retail Support is to be out in the field to ensure Head Office commitments are implemented. We break this down in three parts:
One of the main tools we use to assist in this execution is our Mantis™ retail data collection system. It is software technology developed by Metaworks Inc., which we have been using since December 2002.
The data collected is determined and managed by A.S. May Powell utilizing the knowledge and experience gained in our relationships with our employees, clients and customers. With Mantis™, A.S. May Powell is able to easily distribute and manage the flow of information between the field and A.S. May Powell head office on a “real time” basis. Mantis™ allows us to provide information on execution of new product launches, ad activity, cross promotions, displays, feedback on the grocery market and what is on the shelf in stores.
The Mantis™ system provides our field team with essential tools necessary to successfully support and manage our various brands. Mantis™ has the marketing and product information needed for selling at store level with the added benefit of being paperless.