Success Stories
OCEAN BRANDS - OCEANS / GOLD SEAL Canned Seafood
The Background :
- Client developed a significant NEW strategy centered around a dual brand role
- Oceans “feel good and fueled” – a 1st to market media supported sustainability focus
- Gold Seal “make life easy” – convenience of application with ie – Innovative No Drain Tuna
- Full Media support and endorsed
The Impact:
- NEW to the Market in 2017 – SUSTAINABILITY for fishing practices well received by the trade
- Oceans has made a significant development in the category to be aligned with the trade
HORMEL FOODS - SPAM Luncheon Meat
The Background:
- Iconic Brand with a tremendous history both with worldwide awareness
- Collaborative with Spam Brand Manager and learned in 2001 the Asian consumers’ affinity towards the brand
- Presented fact based export information to Retailers & Asian distributors recognizing as an emerging consumer
The Impact:
- In 2016 – Total Spam tonnage sales were +17% – out pacing a $20 M National Market at +2 %
- Asian Retailers and Distributors ALONE grew at + 35% and accounted for 30% of total Spam Sale
HORMEL FOODS - STAGG CHILI
The Background :
- New Premium Brand to Category in 1998 – A true Category rejuvenator
- We walked NEW Merchant through the role of Stagg asking for the right promotional fit
- Merchant responded “You get the demos and I will secure a FULL back end
The Impact:
- 6,000 case order for 30 store chain that created amazing consumer trial
- All divisions and competitors began to take note and promote Stagg Chili – never been done
- In 2016 – Nationally Stagg Chili is a * $13 M Brand with a 67 $ share
* Source ACN – 52 Weeks Dec 2016
JACK LINKS - BEEF JERKY
The Background:
- Relatively New Category to Canada and the Grocery trade in 2002
- We gained listings with all Majors speaking to the role of:
- penny profit
- protein snack to re-position as a healthier alternative in the Snack section
The Impact:
- In 2016 – Accounts participate in a *$83M National Category and a 59% $ share
*Source ACN – 52 Weeks NOV 2016
