Simply defined… “Food Brokers sell and market products”. If you need a way to get your product into a new market and/or your goal is to have your product on the shelves of major supermarket chains in Canada, A. S. May Powell would welcome the opportunity to discuss your needs and the services we provide.
What does a Food broker do?
Represents your products to a variety of prospective buyers. These buyers could be retail grocery chains, drug chains, mass merchandisers and independent stores. To sell your product and achieve a listing, a broker will make presentations to the head office of these chains; most decisions are made at regional headquarters. Once a product is listed, then the broker will schedule promotions, keep communication with head office to ensure direct feedback and co–ordination between head office and retail accounts.
To be the best Regional Broker with an organizational structure that is sales and performance driven for Clients, Customers and our success. This is accomplished by consistent achievement of established and measured sales objectives.
Empower our colleagues to take ownership
Always looking for ways to improve through total company involvement
Our Mission Statement:
We are sales and service driven, providing our clients and customers the highest level of customer service. We value mutual respect, trust and partnership which enables our clients, customers and our employees to reach their full potential.
We work with our clients (Principals) to develop the opportunity
– a roadmap from a selling conception to a Head Office and store level execution.
It’s about positioning the role of your product with our customers. Answering the question: How will this product benefit my business?
It’s about positioning your product with our customers, cognizant of their business, challenges, opportunities, objectives and strategies.
It’s about helping our customers get what they want…
with our commitment and your commitment to their success.
A. S. May Powell has its own unique roadmap to develop new promotional ideas, launches, client and customer appreciation events.
Using our philosophy… Can you envision mutual success and our customers feeling very good about their decisions to list, promote and grow their business?
The right product… identifying the right role with the right execution at the right time with the right retail and the right promotion is what makes the right profit… guarantees mutual success.
M – Merchandise
A – Assortment
P – Pricing
S – Shelving